Commercial interior design has a very important impact on the success of the business and the creation of a brand universe, since space is a fundamental part of the brand concept that we want to achieve. The space communicates, reinforces the heart of the brand, the power and is vital for the profitability of the business, because it not only builds customer loyalty, but also becomes an essential driver of prescription and/or criticism of the same.
For optimal performance, it is essential to be clear about the objective, the values of the brand, the target audience and the sector where we will develop. The goal is for the client to live the best experience, positive and fluid, and for the staff to enjoy a pleasant space where they can develop their professional talent. The place needs to harmoniously integrate all the vital elements for the brand and create the best possible environment.
To achieve the maximum impact on the client, we must consider the general structure of the premises and its natural circulation, create a thematic atmosphere through light, sound, aromas and images through different materials and brand signals in a coherent and balanced way.
The lighting is important to be pragmatic and complementary to the key points to emphasize, also the music, which will be in accordance with the business model and target audience that we propose. The materials chosen, in addition to being related to the brand concept, should be functional, with durable finishes capable of withstanding wear and tear and minimal maintenance, turning the space into a warm and welcoming place where the client feels comfortable.
The color should not be dominant, but rather a soft background complementary to the merchandise. Neutral tones are preferred to maintain a timeless appeal, as products will vary over time and through different seasons.
In short, the key factor for success is the focus on the customer’s visiting experience, making them feel comfortable in a coherent space and in line with their expectations so that they want to come back and recommend us.